Conventional traffic calming and speed limits are often ineffective or inappropriate in rural areas. This paper describes some new approaches to rural speed management, including UK trials of interactive signs and of new ways of influencing driver behaviour. The results of both these approaches are encouraging. A research partnership has been developed between Norfolk County Council and the Transport Research Laboratory (TRL) to explore different methods of rural speed management. In 1992, a trial on a trunk road in Scole, Norfolk, used an interactive sign displaying a coloured speed limit roundel. Following its success, trials were conducted at several other Norfolk villages a few years later. The empirical evidence from these before-and-after studies enabled the TRL to develop simple predictive models for speed reduction. The local communities responded very well to the signs. Interactive signs also gave statistically significant 6mph speed reductions, with better safety, at Felbrigg Bend and Felthorpe Junction in Norfolk. A scheme at Sharston in Norfolk influenced driver behaviour by enhancing perception of the total road environment through a 'self-explaining' road design; it grew from detailed discussions with local residents. It attempted to balance adequate traffic management with improvements to the village's road environment through a package of measures.

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    LONDON,   United Kingdom  WC1H 0DZ
  • Authors:
    • Shaw, M
    • MAYHEW, N
  • Publication Date: 2000-5


  • English

Media Info

  • Features: References;
  • Pagination: p. 15-8
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00795147
  • Record Type: Publication
  • Source Agency: Transport Research Laboratory
  • Files: ITRD
  • Created Date: Jul 7 2000 12:00AM