ANALYSIS OF SUBURBAN SHOPPER MARKET FOR PUBLIC TRANSIT: A CASE STUDY (ABRIDGMENT)

The feasibility of applying marketing techniques to urban public transit to influence shoppers to use transit are examined. Two major aspects are reviewed: The feasibility of instituting local shopper- oriented transit service, to major shopping centers or districts, comparable to that provided for CBD's; and, special features incorporated into the service as a means of attracting shoppers to public transit. Methods of data collection and analysis, and results of the study are examined. Conclusions and recommendations highlight the feasibility of shopper service and special features of shopper oriented service.

Media Info

  • Media Type: Print
  • Features: References;
  • Pagination: pp 17-20
  • Monograph Title: Transit marketing
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00142361
  • Record Type: Publication
  • Files: TRIS, TRB
  • Created Date: Mar 30 1981 12:00AM