SEGMENTATION ANALYSIS OF TRANSIT USERS AND NONUSERS (ABRIDGMENT)

In a survey to evaluate factors that influence the use of public and personal transportation modes, a stratified random sample of households was used to ensure accurate spatial representation. Various techniques, including market segmentation analysis, were used to ascertain the attitudinal framework, which plays a key role in the use of transportation by Orange County Transit District residents. The survey identifies various demographic and psychographic profiles that may impact current, future, private and public transportation modes. The following are some of the key areas of concern identified by the survey: Social class and status analysis; funding public transit; psychological automobile captivity to transit dependency; vehicle availability and trip market profiles; conceptual awareness and anticipated use; anticipated demand for public rapid transit; marketing and advertising public transportation; advertising awareness and media analysis; message content and impact of advertising by selected media.

Media Info

  • Media Type: Print
  • Pagination: pp 1-4
  • Monograph Title: Transit marketing
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00142357
  • Record Type: Publication
  • Files: TRIS, TRB
  • Created Date: Mar 30 1982 12:00AM