DESIGNATED DRIVERS. WHERE THE CARS ARE CALIENTE!

In 1999, Hispanic Americans numbered 30.3 million people, according to the U.S. Census Bureau, and are poised to grow to 36 million by 2005 due to high birth rates and immigration. Also in 1999, Hispanic purchasing power reached an estimated $383 billion, and cars stand to account for a sizable share of their future spending. The decade ahead will be a high-stakes race for market dominance of this group among car manufacturers. This article discusses this growth in the Hispanic population and its spending and corresponding efforts by the U.S. automobile industry to gain an understanding of the Latino community's consumer preferences. This understanding will enable the auto industry to develop marketing strategies that will allow it to reach this growing segment of the U.S. population.

  • Availability:
  • Corporate Authors:

    Intertec Publishing Corporation

    11 River Bend Drive South, Box 4274
    Stamford, CT  United States  06907-0274
  • Authors:
    • Merrill, C
  • Publication Date: 2000-1

Language

  • English

Media Info

  • Features: Figures; Photos; Tables;
  • Pagination: p. 56-59
  • Serial:
    • AMERICAN DEMOGRAPHICS
    • Volume: 22
    • Issue Number: 1
    • Publisher: Dow Jones and Company, Incorporated
    • ISSN: 0163-4089

Subject/Index Terms

Filing Info

  • Accession Number: 00794504
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jun 12 2000 12:00AM