REVENUE GENERATION WITH HIGHWAY VIDEO DISPLAYS
This paper consists of copies of the overhead projections that accompanied the conference presentation. The first two pages contain "Applied Photonics Technology" - "Powervision" - "Outdoor Media Display" - "...Bringing to Advertising the Power of Modern Communications - Satellite, Radio & Land Lines - 21st Century Display Technology - Locally, Nationally & Internationally" which is accompanied by drawings of a highway surrounded by such technology.
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Corporate Authors:
International Bridge, Tunnel and Turnpike Association
1146 19th Street, NW, Suite 800
Washington, DC United States 20036-3725 -
Authors:
- Young, R A
- Blas, M W
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Conference:
- International Bridge, Tunnel and Turnpike Association 1998 Committee Meeting Proceedings: Concession, Marketing and Business Development Forum
- Location: Boston, Massachusetts
- Date: 1998-4-4 to 1998-4-7
- Publication Date: 1998
Language
- English
Media Info
- Pagination: p. 193-225
Subject/Index Terms
- TRT Terms: Communication devices; Revenues; Roadside advertising
- Uncontrolled Terms: Video displays
- Subject Areas: Finance; Highways; Planning and Forecasting; I72: Traffic and Transport Planning;
Filing Info
- Accession Number: 00793226
- Record Type: Publication
- Files: TRIS
- Created Date: May 17 2000 12:00AM