EFFICIENCY OF TRAFFIC SAFETY INFORMATION IN NEWSPAPERS

EFFIZIENZ DER VERKEHRSAUFKLARUNG IM MEDIUM TAGESZEITUNG

Newspapers are amongst the most important media concerning information on traffic safety. This study deals with the measurement of efficiency of advertisements and editorial articles. The sample consists of 400 readers of a great local newspaper. While the advertisements are more attractive to the readers, the articles show more efficacy in increasing their knowledge and in changing their attitudes. The results of the study are discussed as to their significance for public relations activities. /Author/

• Authors:
  • Mueller, B
  • SPOERER, E
• Publication Date: 1972

Language

• German

Media Info

• Features: Figures; References; Tables;
• Pagination: 96 p.
• Serial:
  • Faktor Mensch im Verkehr
  • Issue Number: 14

Subject/Index Terms

• TRT Terms: Advertising; Attitudes; Newspapers; Public relations; Traffic safety
• Subject Areas: Highways; Safety and Human Factors;

Filing Info

• Accession Number: 00141700
• Record Type: Publication
• Source Agency: National Safety Council Safety Research Info Serv
• Files: TRIS
• Created Date: Mar 30 1977 12:00AM