TTI PUBLIC TRANSIT RESEARCH IMPROVES THE RIDE

Texas Transportation Institute (TTI) guidebooks and research have recently helped boost public transit in three areas: information services, emergency management, and marketing. Based on research, TTI developed "Passenger Information Services: A Guidebook for Transit Systems" to help improve passenger information services. The guidebook addresses basic information needs, such as route data and decision making during a trip. It also discusses information-aid design and format details, including fonts, graphics, use of color and symbols, and map legends. TTI also investigated the emergency management aspect of public transit. The study produced "Emergency Management Planning for Texas Transit Agencies: A Guidebook" to help transit systems plan for emergency situations and coordinate their plans with other city and county agencies. Besides offering basic recommendations for integrating the transit agency into emergency plans already set by the city and/or county in which it operates, the guidebook also gives resources for further information on specific emergency planning activities, examples of procedures, and documentation from existing emergency plans. A third recent focus at TTI is marketing strategies for promoting public transit use. Researchers have collected innovative, low-cost marketing techniques proven effective in public transit systems in the United States and other countries. The result is "A Handbook of Proven Marketing Strategies for Public Transit."

Language

  • English

Media Info

  • Features: Photos;
  • Pagination: p. 12
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00792384
  • Record Type: Publication
  • Files: TRIS
  • Created Date: May 20 2000 12:00AM