CHILDREN : A CRITICAL LINK FOR CHANGING DRIVING BEHAVIOUR

This paper was presented at the 'Environmental management planning for sustainable transportation' session. Recommendations for public education and outreach are integral to most reports regarding sustainable transportation. Moving from recommendations to action, and specifically influencing behaviour in the direction of sustainable transportation is critical. Children are proving to be a critical link to changing driver behaviour. The work of Doug McKenzie-Mohr in the area of community based social marketing is discussed with reference to public outreach strategies and existing programs that focus on children and driver behaviour. The impacts of cars on children are presented to reinforce the perspective that strategic investments and planning for sustainable transportation must extend beyond technology change. For the convering abstract of this conference see IRRD number E200820. (A)

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/1551871335
• Corporate Authors:

  Transportation Association of Canada (TAC)

  Ottawa, Ontario  Canada 
• Authors:
  • O'BRIEN, C
• Conference:
  • 1999 ANNUAL CONFERENCE AND EXHIBITION OF THE TRANSPORTATION ASSOCIATION OF CANADA, SEPTEMBER 26-29, 1999, SAINT JOHN, NEW BRUNSWICK : STRATEGIC INVESTMENTS FOR SUSTAINABLE TRANSPORTATION IN THE NEW MILLENNIUM
• Publication Date: 1999

Language

• English

Subject/Index Terms

• TRT Terms: Behavior; Children; Conferences; Drivers; Environment; Impact studies; Marketing; Sociology
• Geographic Terms: Canada
• Subject Areas: Data and Information Technology; Safety and Human Factors; Society;

Filing Info

• Accession Number: 00790023
• Record Type: Publication
• Source Agency: Transportation Association of Canada (TAC)
• ISBN: 1-55187-133-5
• Files: ITRD
• Created Date: Apr 11 2000 12:00AM