AIR TRAVEL DECISION MAKING, THE IMPORTANCE OF FREQUENT FLYER PROGRAMS

Several factors have been found to influence air travelers in their air carrier decision making process. Literature in marketing and transportation management report mixed results with respect to the extent frequent flyer membership programs influence air travelers in their air carrier perceptions and in selecting a particular airline over another in their decision making process. The research covered in this paper addresses the question related to the relative importance of frequent flyer programs. The thrust of the research focuses on the extent to which the degree of loyalty to a given airline serves as a barrier to enter for new carriers into established markets.

  • Corporate Authors:

    Canadian Transportation Research Forum

    209-15 Innovation Boulevard
    Saskatoon, Saskatchewan,   Canada 
  • Authors:
    • Bruning, E
    • Rueda, V
  • Conference:
  • Publication Date: 1999

Language

  • English

Media Info

  • Features: Figures; References;
  • Pagination: p. 245-258

Subject/Index Terms

Filing Info

  • Accession Number: 00789392
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Mar 29 2000 12:00AM