TRAVELLER ACCOMMODATION AND PASSENGER AIR TRAVEL IN CANADA: THE MANAGEMENT OF DERIVED DEMAND FOR "PERISHABLE" PRODUCTS

The commercial aviation and the accommodation industries have much in common. Both reflect derived demand, they are both the result of consumption while doing something else: business or leisure travel. Both have much of their product sold by third parties (travel agents). Both industries attempt to segregate markets with the goal of generating the highest yield possible. Both have products with seasonal peaks and troughs, and the challenge of generating the highest yield possible for a product where inventories are impossible. This paper examines the similarities and differences found in the Canadian marketplace for these two service industries and the relative successes they have had in translating the management of derived demand for a "perishable" product into financial viability.

  • Corporate Authors:

    Canadian Transportation Research Forum

    209-15 Innovation Boulevard
    Saskatoon, Saskatchewan,   Canada 
  • Authors:
    • Baldwin, G G
  • Conference:
  • Publication Date: 1999

Language

  • English

Media Info

  • Features: Figures; References;
  • Pagination: p. 235-244

Subject/Index Terms

Filing Info

  • Accession Number: 00789391
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Mar 29 2000 12:00AM