BEST PRACTICE LOGISTICS: HOW WELL DO AUSTRALIAN/NEW ZEALAND FIRMS PERFORM?
Despite many similarities in cultural heritage and language, Australia, New Zealand, and the United States differ substantially in many key factors that influence the design and practice of distribution channels and logistics activities. These differences include population, geography, and density as well as a different competitive environment for consumer goods manufacturers and retailers. Using the Michigan State University (MSU) Best Practice Logistics model, research was undertaken in Australia and New Zealand (ANZ) during 1999, to compare logistics practices in the Antipodes to that in the United States. This paper explores the results of the 1999 ANZ survey and compares them with the 1998 United States results obtained by MSU researchers. ANZ firms tend to be working on their internal logistics/supply chain processes, before developing strong externally oriented capabilities. ANZ industries are in transition away from a commodity focus to one of value-added products. Given the relative "youth" of many ANZ firms venturing into the supply chain arena, it is important to note that there are world class organizations operating in Australia and New Zealand. Another major finding was the importance of benchmarking and its relationship to a firm's supply chain competencies. Customer service strategies seem to be more important than lowest total cost strategies, particularly given the niche strategies that many New Zealand firms take in serving their international customers; low cost strategies might be more appropriate if serving mass markets. However, there is still room for improvement in ANZ firms' cost areas in terms of logistics performance.
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- Dapiran, G P
- Mollenkopf, D A
- Publication Date: 1999
- Features: Figures; Tables;
- Pagination: p. 443-458
- TRT Terms: Benchmarks; Best practices; Customers; Facilities; Logistics; Measurement; Operations; Planning; Products; Strategic planning; Suppliers; Supply chain management; Surveys; Technology
- Geographic Terms: Australia; New Zealand; United States
- Subject Areas: Administration and Management; Freight Transportation; Highways; Planning and Forecasting; I10: Economics and Administration;
- Accession Number: 00788928
- Record Type: Publication
- Files: TRIS
- Created Date: Mar 13 2000 12:00AM