In its traditional role as the brand leader of the photographic industry, Eastman Kodak develops, manufactures, and markets consumer, professional, health, and other imaging products around the world. The Consumer Imaging Division, by far the largest business unit, has total customer satisfaction as its primary objective. Embedded in this intent is an integrated supply chain strategy with the aim of partnering and collaborating with retailers and suppliers to plan and manage the effective flow of products, services, and information through the extended channel network to maximize customer value. A major team effort reinforced by corporate wide mobilization is positioned to reengineer supply chain practices, reskill employees to break paradigms in the new value equation, and build advanced trust relationships within the market channels. This can only be supported by innovative business processes and enabled by a well thought out information technology game plan. Attaining advanced partnership status with key customers incorporates deployment of industry best practices such as consumption driven planning systems that enable a single, extended view of the supply chain, thus significantly reducing bullwhip demand variability and "just-in-case" inventory. Flexible manufacturing and final packaging postponement techniques will enable rapid response to the tailored product/service requirements of Consumer Imaging's segmented customer base. Finally, leading edge information systems coupled with message-based communication through the Internet will be the drivers of interoperability, embracing easy cost effective interaction between customers, suppliers, and partners.

  • Corporate Authors:

    Council of Logistics Management

    2805 Butterfield Road, Suite 200
    Oak Brook, IL  United States  60523
  • Authors:
    • Laskey, F J
  • Conference:
  • Publication Date: 1999


  • English

Media Info

  • Pagination: p. 99-108

Subject/Index Terms

Filing Info

  • Accession Number: 00788898
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Mar 13 2000 12:00AM