This exploration of the potential applications of behavioral choice models in the planning of public systems, focuses on choice models involving attitudinal variables. The areas of application of these models include environmental design, structures and general cost-benefit analysis of systems. Methods of scaling preference and perception responses elicited through popular survey instruments are evaluated. Models are then investigated for explaining overall preference or choice of alternatives in terms of perceptions of the characteristics of the alternatives. An empirical example is presented in which policies concerning improvements in public transit bus system can be initially formulated using information obtained from an attitudinal model of urban residents' choice of travel mode for their work and shopping trips.

  • Corporate Authors:

    General Motors Corporation

    Research and Development Center, 30500 Mound Road
    Warren, MI  United States  48090
  • Authors:
    • Golob, T F
    • Recker, W W
  • Publication Date: 0

Media Info

  • Features: Figures; References;
  • Pagination: 38 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00149512
  • Record Type: Publication
  • Report/Paper Numbers: Rept. No. GMR-1906
  • Files: TRIS
  • Created Date: Mar 30 1981 12:00AM