BRUSSELS SURPRISE : SN BRUSSELS AIRLINES STAYS ALOFT, ODD NAME AND ALL, ALTHOUGH MANY WONDER HOW

SN Brussels Airlines is testing a new name, including FlySN.com, but it doesn't have a lot of money to spend on a new brand, with an operating loss of $114.8 million in its first year. There seems to be a heavy governmental push from the Belgium government to salvage its national airline despite European rules restricting state aid. Executives claim that its historic high costs are under control and that yields are running at satisfactorily high levels. Shareholders have increased its net equity in order to meet requirements of Belgian corporate law after operating losses wiped out its net equity. It is anticipated that the airline will end the year in the black.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/00022543
• Supplemental Notes:
  • Page range: pp 60, 62-63
• Corporate Authors:

  Penton Media

  1300 E 9th Street
  Cleveland, OH  United States  44114-1503
• Authors:
  • Buyck, C
• Publication Date: 2003-6

Language

• English

Media Info

• Features: Figures; Photos;
• Pagination: 3 p.
• Serial:
  • ATW: Air Transport World
  • Volume: 40
  • Issue Number: 6
  • Publisher: Penton Media
  • ISSN: 0002-2543

Subject/Index Terms

• TRT Terms: Airlines; Load factor; Losses; Passenger traffic; Revenues
• Identifier Terms: Sn Brussels Airlines
• Subject Areas: Aviation; Finance;

Filing Info

• Accession Number: 00944205
• Record Type: Publication
• Source Agency: UC Berkeley Transportation Library
• Files: BTRIS, TRIS
• Created Date: Jul 2 2003 12:00AM