A STUDY OF TRENDS IN ALCOHOL/SAFETY PUBLIC INFORMATION CAMPAIGNS, 1970-1975

A structured content analysis of major alcohol/safety public information campaign materials was conducted. Television and radio spots, print ads and pamphlets from 30 governmental, private, industrial and voluntary campaigns conducted between 1970 and 1975, were analyzed. Trends in theme, message and audience characteristics were identified and discussed in light of current directions of the field.

  • Supplemental Notes:
    • Sponsored by National Highway Traffic Safety Administration.
  • Corporate Authors:

    Highway Safety Research Institute

    Huron Parkway and Baxter Road
    Ann Arbor, MI  USA  48109
  • Authors:
    • Douglass, R L
    • Wadleigh, P M
  • Publication Date: 1976

Media Info

  • Pagination: 24 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00148997
  • Record Type: Publication
  • Source Agency: Highway Safety Research Institute
  • Report/Paper Numbers: UM-HSRI-76-27 Final Rpt.
  • Contract Numbers: NHTSA-6-5571
  • Files: TRIS
  • Created Date: Apr 27 1977 12:00AM