ORANGE COUNTY TRANSIT DISTRICT COUNTY-WIDE MARKET RESEARCH STATISTICAL ANALYSIS

Factor Analysis, Stepwise Regression Analysis and Discriminant Analysis were utilized to analyze the semantic scale, demographic, and attitudinal items in the County-Wide Market Research Survey conducted by Orange County Transit District, the purpose of which was to collect attitudinal, tracer, and market research data. /GMRL/

• Corporate Authors:

  Orange County Transit District

  11222 Acacia Parkway
  Garden Grove, CA  United States  92642-3005
• Publication Date: 1975-5

Media Info

• Pagination: 37 p.

Subject/Index Terms

• TRT Terms: Attitudes; Discriminant analysis; Factor analysis; Market research; Regression analysis; Statistical analysis
• Old TRIS Terms: Discriminate analysis
• Subject Areas: Data and Information Technology; Economics; Highways; Society;

Filing Info

• Accession Number: 00148725
• Record Type: Publication
• Report/Paper Numbers: Final Rpt.
• Files: TRIS
• Created Date: Apr 27 1977 12:00AM