ORANGE COUNTY TRANSIT DISTRICT COUNTY-WIDE MARKET RESEARCH STATISTICAL ANALYSIS

Factor Analysis, Stepwise Regression Analysis and Discriminant Analysis were utilized to analyze the semantic scale, demographic, and attitudinal items in the County-Wide Market Research Survey conducted by Orange County Transit District, the purpose of which was to collect attitudinal, tracer, and market research data. /GMRL/

  • Corporate Authors:

    Orange County Transit District

    11222 Acacia Parkway
    Garden Grove, CA  USA  92642-3005
  • Publication Date: 1975-5

Media Info

  • Pagination: 37 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00148725
  • Record Type: Publication
  • Report/Paper Numbers: Final Rpt.
  • Files: TRIS
  • Created Date: Apr 27 1977 12:00AM