ORANGE COUNTY TRANSIT DISTRICT COUNTY-WIDE MARKET RESEARCH STATISTICAL ANALYSIS
Factor Analysis, Stepwise Regression Analysis and Discriminant Analysis were utilized to analyze the semantic scale, demographic, and attitudinal items in the County-Wide Market Research Survey conducted by Orange County Transit District, the purpose of which was to collect attitudinal, tracer, and market research data. /GMRL/
Orange County Transit District11222 Acacia Parkway
Garden Grove, CA USA 92642-3005
- Publication Date: 1975-5
- Pagination: 37 p.
- TRT Terms: Attitudes; Discriminant analysis; Factor analysis; Market research; Regression analysis; Statistical analysis
- Old TRIS Terms: Discriminate analysis
- Subject Areas: Data and Information Technology; Economics; Highways; Society;
- Accession Number: 00148725
- Record Type: Publication
- Report/Paper Numbers: Final Rpt.
- Files: TRIS
- Created Date: Apr 27 1977 12:00AM