REPORT OF THE EVALUATIVE COPY TEST OF A NEW NHTSA COMMERCIAL SLEEPING MAN: 60

As part of an ongoing program of research to evaluate the effectiveness of NHTSA's commercials, copy tests were conducted prior to the release of the previous two character representations in a commercial -- which were Bartender and Teddy. As a result of that test, NHTSA was able to determine the ability of these commercials to effectively educate and persuade those target respondents who were exposed to the commercials.

Media Info

  • Pagination: 43 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00147360
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: 10400-603BF, DOT-HS-802-078
  • Contract Numbers: DOT-HS-5-01256
  • Files: NTIS, USDOT
  • Created Date: Mar 15 2002 12:00AM