A REPORT OF THE WAVE II VS. WAVE I TRACKING STUDY

The purpose of the study is to measure the effectiveness of the new campaign in terms of its ability to: Create reasonable levels of exposure through the public service media; heighten or maintain high level of concern over drunk driving issue; achieve its specific strategic objectives in terms of increasing people's awareness of potential DWI situations by educating on misperceptions, and persuading alcohol-related-situations involved individuals to take countermeasure actions. These measurements involve comparing the results of two waves or research, one conducted immediately prior to launching of the new campaign and one conducted six months later.

Media Info

  • Pagination: 42 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00146516
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: 11400-601BS Final Rpt., DOT-HS-802-053
  • Contract Numbers: DOT-HS-5-01220
  • Files: TRIS, USDOT
  • Created Date: Feb 16 1977 12:00AM