THE UNFULFILLED PROMISE OF SUPPLY CHAIN COLLABORATION.

SUBTITLE: COLLABORATION ARGUABLY HAS THE MOST DISAPPOINTING TRACK RECORD OF THE VARIOUS SUPPLY CHAIN MANAGEMENT STRATEGIES INTRODUCED TO DATE. MUCH TRUMPETED IN THEORY, IT HAS PROVED TO BE DIFFICULT TO IMPLEMENT. PART OF THE PROBLEM HAS BEEN AN OVERRELIANCE ON TECHNOLOGY, A FAILURE TO DIFFERENTIATE THE MOST PROFITABLE CUSTOMERS FROM THE REST, AND A LACK OF TRUST. BUT BY FOLLOWING SEVERAL SIMPLE -- YET ESSENTIAL -- STEPS, COMPANIES CAN ACHIEVE THE TRUE COLLABORATION THAT WILL ENABLE THEM TO MOVE CONFIDENTLY INTO THE FUTURE.

Language

  • English

Media Info

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Filing Info

  • Accession Number: 00919354
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Oct 8 2002 12:00AM