ON-BOARD REVOLUTION: THE PLEASURE OF FLYING

SUBTITLE: FOR EVERY FLIGHT, DEMANDS FROM EXPERIENCED TRAVELLERS ARE CLIMBING TO NEW LEVELS WELL ABOVE THE CLOUDS. THE PASSENGER ATTRACTION GAME IS HEATING UP AND THE INFLIGHT ENVIRONMENT IS NOW INCREASINGLY SEEN AS A PRECIOUS MARKETING TOOL IN THE AIRLINE MARKETING MIX. AIRLINES ARE INTRODUCING STATE-OF-ART IN-FLIGHT ENTERTAINMENT (IFE) AND COMMUNICATION SYSTEMS, AND REVAMPING THEIR CABIN STYLES AND INTERIORS WITH LUXURIOUS EXTRAS LIKE NEVER BEFORE. THE REVOLUTION IN ON-BOARD FLYING IS HERE.

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00905951
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Apr 12 2001 12:00AM