CASE STUDY EVALUATION OF THE BOSTON AREA CARPOOLING PROGRAM

The report evaluates a carpooling program in operation in the Boston, Massachusetts area from August, 1973 through August, 1974. The program, entitled the WBZ/ALA Commuter Computer Campaign, was the first program in the nation to promote and organize carpooling on a regional scale. It consisted of a free computer matching service for prospective carpoolers supported by an intensive multi-media promotional effort. The evaluation was structured around a two-pronged survey effort. The WBZ/ALA Follow-Up Survey was administered to a sample of program participants to determine participant demographic and travel characteristics; their reasons for wanting to carpool; the extent of carpool formation as a result of, or independent of, the WBZ/ALA program; and participant experiences and attitudes toward the program. The Eastern Massachusetts Survey, the second survey, was designed to measure the penetration of the WBZ/ALA Program as well as provide data on the level of carpooling in the region and the characteristics and attitudes of carpoolers, noncarpoolers, and potential carpoolers.

• Corporate Authors:

  Transportation Systems Center

  55 Broadway, Kendall Square
  Cambridge, MA  United States  02142
• Authors:
  • Heaton, C
• Publication Date: 1976-5

Media Info

• Pagination: 279 p.

Subject/Index Terms

• TRT Terms: Attitudes; Automobiles; Carpools; Commuting; Coordination; Demographics; Highway traffic; Information processing; Labor unions; Metropolitan areas; Organization; Promotion; Publicity; Regional planning; Regional transportation; Transportation operations; Transportation planning; Travel demand
• Uncontrolled Terms: Transportation management
• Geographic Terms: Massachusetts
• Old TRIS Terms: Media; Promoting; Vehicular traffic
• Subject Areas: Highways; Planning and Forecasting; Public Transportation; Society;

Filing Info

• Accession Number: 00143036
• Record Type: Publication
• Source Agency: National Technical Information Service
• Report/Paper Numbers: DOT-TSC-OST-76-23 Final Rpt.
• Files: NTIS, TRIS
• Created Date: Oct 6 1981 12:00AM