CASE STUDY EVALUATION OF THE BOSTON AREA CARPOOLING PROGRAM

The report evaluates a carpooling program in operation in the Boston, Massachusetts area from August, 1973 through August, 1974. The program, entitled the WBZ/ALA Commuter Computer Campaign, was the first program in the nation to promote and organize carpooling on a regional scale. It consisted of a free computer matching service for prospective carpoolers supported by an intensive multi-media promotional effort. The evaluation was structured around a two-pronged survey effort. The WBZ/ALA Follow-Up Survey was administered to a sample of program participants to determine participant demographic and travel characteristics; their reasons for wanting to carpool; the extent of carpool formation as a result of, or independent of, the WBZ/ALA program; and participant experiences and attitudes toward the program. The Eastern Massachusetts Survey, the second survey, was designed to measure the penetration of the WBZ/ALA Program as well as provide data on the level of carpooling in the region and the characteristics and attitudes of carpoolers, noncarpoolers, and potential carpoolers.

  • Corporate Authors:

    Transportation Systems Center

    55 Broadway, Kendall Square
    Cambridge, MA  USA  02142
  • Authors:
    • HEATON, C
  • Publication Date: 1976-5

Media Info

  • Pagination: 279 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00143036
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: DOT-TSC-OST-76-23 Final Rpt.
  • Files: NTIS, TRIS
  • Created Date: Oct 6 1981 12:00AM