CASE STUDY EVALUATION OF THE BOSTON AREA CARPOOLING PROGRAM
The report evaluates a carpooling program in operation in the Boston, Massachusetts area from August, 1973 through August, 1974. The program, entitled the WBZ/ALA Commuter Computer Campaign, was the first program in the nation to promote and organize carpooling on a regional scale. It consisted of a free computer matching service for prospective carpoolers supported by an intensive multi-media promotional effort. The evaluation was structured around a two-pronged survey effort. The WBZ/ALA Follow-Up Survey was administered to a sample of program participants to determine participant demographic and travel characteristics; their reasons for wanting to carpool; the extent of carpool formation as a result of, or independent of, the WBZ/ALA program; and participant experiences and attitudes toward the program. The Eastern Massachusetts Survey, the second survey, was designed to measure the penetration of the WBZ/ALA Program as well as provide data on the level of carpooling in the region and the characteristics and attitudes of carpoolers, noncarpoolers, and potential carpoolers.
Transportation Systems Center55 Broadway, Kendall Square
Cambridge, MA United States 02142
- Heaton, C
- Publication Date: 1976-5
- Pagination: 279 p.
- TRT Terms: Attitudes; Automobiles; Carpools; Commuting; Coordination; Demographics; Highway traffic; Information processing; Labor unions; Metropolitan areas; Organization; Promotion; Publicity; Regional planning; Regional transportation; Transportation operations; Transportation planning; Travel demand
- Uncontrolled Terms: Transportation management
- Geographic Terms: Massachusetts
- Old TRIS Terms: Media; Promoting; Vehicular traffic
- Subject Areas: Highways; Planning and Forecasting; Public Transportation; Society;
- Accession Number: 00143036
- Record Type: Publication
- Source Agency: National Technical Information Service
- Report/Paper Numbers: DOT-TSC-OST-76-23 Final Rpt.
- Files: NTIS, TRIS
- Created Date: Oct 6 1981 12:00AM