DRINK-DRIVING PROPAGANDA IN SYDNEY, AUSTRALIA: EVALUATION OF FIRST STAGE, INFORMATION CAMPAIGN

The report evaluates the first of two drink-driving campaigns sponsored by the NSW government. The first-stage, information campaign had three objectives: (1) to increase awareness of the relationship between drinking and driving and serious traffic crashes. (2) to increase awareness of the breathalyser legislation and the penalties contained in it. (3) to increase awareness of the amount of alcohol required to break the law. The effect of the campaign was measured by controlled before-and-after surveys. After the campaign there was a measurable increase in knowledge in the areas defined by these objectives. /TRRL/

  • Corporate Authors:

    New South Wales Dept of Motor Transport, Australia

    Traffic Accident Research Unit, Rothschild Avenue
    Sydney, New South Wales 2018,   Australia 
  • Authors:
    • Freedman, K
    • Henderson, M
    • Wood, R
  • Publication Date: 1975-6

Media Info

  • Features: References; Tables;
  • Pagination: 63 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00142800
  • Record Type: Publication
  • Source Agency: Transport and Road Research Laboratory (TRRL)
  • Report/Paper Numbers: Report 2/75 Monograph
  • Files: ITRD, TRIS
  • Created Date: Aug 4 1977 12:00AM