BRAND BUILDING INFLIGHT

SUBTITLE: FEARS THAT ALLIANCES WOULD CREATE ANODYNE SERVICES HAVE GIVEN WAY TO CARRIERS REDISCOVERING THEIR IDENTITY THROUGH CLEARLY BRANDED SERVICE. WILLIAM GAILLARD REPORTS FROM SYDNEY ON HOW QANTAS HAS PUT VERVE, STYLE AND NATIONAL IDENTITY INTO ITS INBOARD PRODUCT.

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00903872
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Jan 17 2001 12:00AM