THE SPENDING STATE OF MIND

SUBTITLE: MAXIMISING RETAIL SPEND IN AN AIRPORT ENVIRONMENT DEPENDS ON A NUMBER OF KEY ISSUES. RICHARD BATES EXPLAINS THE IMPORTANCE OF SATISFYING CUSTOMERS' NEEDS AND PUTTING THEM IN A STATE OF MIND WHERE THEY WILL SPEND.

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00902155
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Oct 16 2000 12:00AM