IDENTIFYING THE SERVICE GAP

SUBTITLE: HOW DO AIRLINES BENCHMARK KEY GLOBAL SERVICE PERFORMANCE -- AND THE RETURN FROM THE VERY SIGNIFICANT PRODUCT INVESTMENTS INVOLVED? PETER MORRIS REVIEWS THE GLOBAL AIRLINE PERFORMANCE (GAP) BENCHMARKING SERVICE THAT MAJOR AIRLINES HAVE HELPED TO DEVELOP AND ARE NOW USING TO ASSESS HOW EFFECTIVELY THE MILLIONS OF DOLLARS INVESTED IN NEW PASSENGER PRODUCTS AND SERVICES ARE BEING SPENT.

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00902078
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Oct 16 2000 12:00AM