STRATEGIC OPTIONS FOR THE "CLICK AND/OR WALKS"

SUBTITLE: GALVANIZED INTO ACTION BY THE PURE PLAYS, THE TRADITIONAL RETAILERS ARE WORKING TO LET CUSTOMERS SHOP ANY WAY THEY WANT -- ON THE INTERNET, IN THE STORE, OR BOTH. THERE ARE THREE STRATEGIC OPTIONS THEY CAN PURSUE IN CREATING THIS "CLICK AND/OR WALK" ENVIRONMENT. SELECTING AND IMPLEMENTING THE RIGHT ONE CAN RESULT IN ENHANCED PROFITABILITY AND CUSTOMER RETENTION FOR BOTH THE ONLINE AND OFFLINE BUSINESSES.

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00902921
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Oct 16 2000 12:00AM