RETHINKING THE REVERSE SUPPLY CHAIN

SUBTITLE: CUSTOMERS OFTEN FROM THEIR OPINIONS ABOUT COMPANIES BASED ON THEIR EXPERIENCE WITH PRODUCT RETURNS OR REPAIRS. YET ALL TOO OFTEN, THE REVERSE SUPPLY CHAIN THAT SUPPORTS THESE ACTIVITIES LACKS USER FRIENDLINESS OR OPERATIONAL EXCELLENCE. THE CUSTOMER VALUE DELIVERED THROUGHT A FIRST-RATE REVERSE SUPPLY CHAIN CAN MAKE A HUGE DIFFERENCE IN CUSTOMER RETENTION AND REVENUES. HERE'S HOW TO DESIGN AND OPERATE A REVERSE SUPPLY CHAIN THAT CAN MAKE A COMPETITVE DIFFERENCE.

Language

  • English

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Filing Info

  • Accession Number: 00902351
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Oct 16 2000 12:00AM