THE HANDS-OFF APPROACH TO BUILDING RELATIONSHIPS

STRATEGIES FOR CUSTOMER RELATIONSHIP MANAGEMENT. SUBTITLE: AIRLINES ARE EXPLORING THE IDEA OF CRM, BUILDING ON THEIR MOST PROFITABLE CUSTOMERS AND DEVELOPING CLIENT BASE DATA. GRAHAM NEWTON FINDS OUT WHY TECHNOLOGY IS ESSENTIAL TO CRM SUCCESS.

Language

  • English

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Filing Info

  • Accession Number: 00901232
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Oct 16 2000 12:00AM