ANALYSIS OF PUBLIC INFORMATION AND EDUCATION COUNTERMEASURE EFFECT ON POPULATION KNOWLEDGE AND OPINION. SEVENTH ANALYTIC STUDY--1976

The Hennepin County Alcohol Safety Action Project has sought to increase the public's awareness of the drinking-driving problem and to correct myths about the effects of alcohol on the human body through the media efforts of its Public Information and Education Countermeasure (PI&E). The effectiveness of the PI&E effort can be gauged by the annual household or semi-annual telephone surveys conducted by the project and would be reflected in progressive shifts in public response to knowledge and opinion questions. This report presented the findings of a comparison of Hennepin County population responses to telephone surveys conducted in May and October of 1975 and a comparison of responses to the October telephone survey and the final household survey conducted in September, 1974.

  • Supplemental Notes:
    • This project was sponsored by National Highway Traffic Safety Administration, Washington, D.C. and Minnesota Department of Public Safety, St. Paul.
  • Corporate Authors:

    Hennepin County Alcohol Safety Action Project

    625 2nd Avenue South
    Minneapolis, MN  USA  55402

    University of Minnesota, Minneapolis

    School of Public Health, 420 Delaware
    Minneapolis, MN  USA  55455
  • Authors:
    • Rosen, S D
    • Mattson, L T
    • Romslo, F
  • Publication Date: 1976

Media Info

  • Features: Tables;
  • Pagination: 80 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00142002
  • Record Type: Publication
  • Source Agency: Highway Safety Research Institute
  • Contract Numbers: DOT-HS-048-1-064
  • Files: TRIS
  • Created Date: Aug 4 2003 12:00AM