ANALYSIS OF PUBLIC INFORMATION AND EDUCATION COUNTERMEASURE EFFECT ON POPULATION KNOWLEDGE AND OPINION. SEVENTH ANALYTIC STUDY--1976

The Hennepin County Alcohol Safety Action Project has sought to increase the public's awareness of the drinking-driving problem and to correct myths about the effects of alcohol on the human body through the media efforts of its Public Information and Education Countermeasure (PI&E). The effectiveness of the PI&E effort can be gauged by the annual household or semi-annual telephone surveys conducted by the project and would be reflected in progressive shifts in public response to knowledge and opinion questions. This report presented the findings of a comparison of Hennepin County population responses to telephone surveys conducted in May and October of 1975 and a comparison of responses to the October telephone survey and the final household survey conducted in September, 1974.

• Supplemental Notes:
  • This project was sponsored by National Highway Traffic Safety Administration, Washington, D.C. and Minnesota Department of Public Safety, St. Paul.
• Corporate Authors:

  Hennepin County Alcohol Safety Action Project

  625 2nd Avenue South
  Minneapolis, MN  United States  55402

  University of Minnesota, Minneapolis

  School of Public Health, 420 Delaware
  Minneapolis, MN  United States  55455
• Authors:
  • Rosen, S D
  • Mattson, L T
  • Romslo, F
• Publication Date: 1976

Media Info

• Features: Tables;
• Pagination: 80 p.

Subject/Index Terms

• TRT Terms: Countermeasures; Drunk drivers; Drunk driving; Education; Households; Public opinion; Publicity; Surveys
• Identifier Terms: Alcohol Safety Action Program
• Old TRIS Terms: Asap (Alcohol safety action program)
• Subject Areas: Highways; Safety and Human Factors; Society;

Filing Info

• Accession Number: 00142002
• Record Type: Publication
• Source Agency: Highway Safety Research Institute
• Contract Numbers: DOT-HS-048-1-064
• Files: TRIS
• Created Date: Aug 4 2003 12:00AM