YOUNG BUYERS SEEK HONESTY, NOT GLITZ

SUBTITLE: TWENTY YEARS AGO, TOYOTA AND OTHER JAPANESE AUTOMAKERS CONNECTED WITH YOUTHFUL BABY BOOMERS, ENSURING DECADES OF GROWTH: ESTABLISHING A RAPPORT WITH YOUNG BUYERS TODAY IS PROVING FAR MORE DIFFICULT FOR THE JAPANESE AND EVERYONE ELSE.

Language

  • English

Media Info

  • Serial:
    • Automotive News
    • Publisher: Crain Communications, Incorporated
    • ISSN: 0005-1551

Subject/Index Terms

Filing Info

  • Accession Number: 00898660
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Apr 7 2000 12:00AM