UNLEASHING FEDEX

SUBTITLE: WHAT'S IN A NAME?: FEDEX WANTS A PAYOFF WORTH LOTS MORE THAN THE $100 MILLION REBRANDING COST.

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00897752
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Mar 29 2000 12:00AM