SO MANY NAMEPLATES--

SUBTITLE: THE RULES OF MARKETING HAVE CHANGED SINCE THE DAYS OF THE 1950 MERCURY MONTEREY, WHEN THERE WERE FEWER CHOICES FOR CUSTOMERS. NOW THERE ARE 267 NAMEPLATES.

Language

  • English

Media Info

  • Serial:
    • Automotive News
    • Publisher: Crain Communications, Incorporated
    • ISSN: 0005-1551

Subject/Index Terms

Filing Info

  • Accession Number: 00957163
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Jul 6 2004 12:00AM