MAKING THE BRAND THE BUSINESS

SUBTITLE: AIRLINES WHICH OVERLOOK BRAND VALUE DO SO AT THEIR PERIL. IT'S AS IMPORTANT AS THE AIRCRAFT THEY FLY.

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00956954
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Jul 6 2004 12:00AM