IS THERE A NEED FOR REPRESENTATION?

SUBTITLE: ALL GLOBAL INDUSTRIES NEED TO HAVE PEOPLE "ON THE GROUND" TO PROMOTE AN ORGANIZATION'S PRODUCTS AND SERVICES ON A REGIONAL BASIS. ARTHUR WATKINS, ASSOCIATE DIRECTOR, EXCESSION NETWORKS LIMITED, INVESTIGATES WHY IN THE PORTS SECTOR THERE APPEARS TO BE A RELUCTANCE TO USE SUCH LOCAL MARKETING SUPPORT.

Language

  • English

Media Info

Subject/Index Terms

  • TRT Terms: Marketing; Ports
  • Subject Areas: Marine Transportation; Terminals and Facilities;

Filing Info

  • Accession Number: 00956782
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Jul 6 2004 12:00AM