NEW LEVERAGE FROM LOYALTY

SUBTITLE: FREQUENT FLYER PROGRAMMES (FFPS) IMPOSE EXTRA COST AND RISK, HURT FRAGILE YIELDS AND COMPLICATE OPERATIONS. AT THE SAME TIME THEY ARE HIGHLY CALUABLE MARKETING TOOLS AND A SELF-STANDING, REVENUE-GENERATING BUSINESS IN THEIR OWN RIGHT. WHERE ARE THEY HEADING?

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00956643
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Jul 6 2004 12:00AM