YOUNG AT HEART: AIRLINES AND BRANDS IN GENERAL NEED TO ADOPT A MORE INTUITIVE APPROACH WHEN MARKETING THEIR PRODUCTS TO AN INCREASINGLY AGED BUT NO LESS DISCERNING POPULATION.

No abstract provided.

  • Supplemental Notes:
    • AIRCRAFT INTERIORS INTERNATIONAL. DEC. 2003, P. 40-44.
  • Authors:
    • GREENHALGH, TIM
  • Publication Date: 2003

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00954439
  • Record Type: Publication
  • Source Agency: UC Berkeley Transportation Library
  • Files: TLIB
  • Created Date: Mar 16 2004 12:00AM