MARKETING MIX.

SUBTITLE: THE RISE OF THE INTERNET AND LOW-COST CARRIERS HAS CAUSED A REVOLUTION IN THE TRAVEL DISTRIBUTION CHAIN, WITH CARRIERS, TRAVEL AGENCIES AND GDS PROVIDERS ALL JOSTLING FOR POSITION.

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00954015
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Jan 7 2004 12:00AM