A NEW WAY TO MAXIMIZE CONTRIBUTION

SUBTITLE: BY ADOPTING A "CONTRIBUTION FOCUS STRATEGY" COMPANIES CAN APPROACH NEW LEVELS OF PROFITABILITY. THE KEY IS TO BEGIN VIEWING CUSTOMERS AND PRODUCTS NOT BY VOLUME BUT RATHER BY PROFITABILITY -- AND THEN INTEGRATING THE CUSTOMER-FACING AND OPERATIONS-FOCUSED PARTS OF THE ORGANIZATION ACCORDINGLY. THE CUSTOMER/PRODUCT MATRIX PRESENTED HERE IS A TOOL THAT CAN HELP MAKE IT ALL HAPPEN.

Language

  • English

Media Info

Subject/Index Terms

  • TRT Terms: Logistics; Management
  • Subject Areas: Administration and Management; Freight Transportation;

Filing Info

  • Accession Number: 00955003
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Apr 29 2004 12:00AM