TV'S COST, CLUTTER UPSET ADVERTISERS

SUBTITLE: AUTOMAKERS TRY TO THINK OUTSIDE THE TV BOX FOR NEW-CAR PROMOTIONS.

Language

  • English

Media Info

  • Serial:
    • Automotive News
    • Publisher: Crain Communications, Incorporated
    • ISSN: 0005-1551

Subject/Index Terms

Filing Info

  • Accession Number: 00954921
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Apr 29 2004 12:00AM