THE VALUE OF BRANDS IN SHIPPING

SUBTITLE: TOP BRAND NAMES ARE HIGHLY SOUGHT AFTER THEY ARE PERCEIVED TO ADD SIGNIFICANT VALUE TO COMPANIES AND PRODUCTS. BUT WHAT ABOUT SHIPPING? DR PHOTIS PANAYIDES AND STEPHEN MATTHEWS REVEAL THE MAIN FINDINGS OF A SURVEY OF LEADING SHIPPING COMPANIES.

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00952807
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Jan 7 2004 12:00AM