MARKETING: TRANSIT'S DELIVERANCE OR PASSING FAD?

Marketing can ultimately strengthen understanding of local transportation needs between the citizenry, governmental officials, planners, highway engineers, and transit operators. After all, its unique tools for gathering and analyzing attitudinal data as well as behavioral information from the entire community offer a way to identify the total community's mobility needs--as the public sees them. Ultimately, then, marketing could be the catalyst pulling highway and transit-development projects together into a total transportation program that fully meets today's urban needs. But it all starts with marketing's fundamental principle: Identify and satisfy people's needs. /GMRL/

• Corporate Authors:

  Federal Highway Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Authors:
  • Bade, N
• Publication Date: 1977-6

Media Info

• Pagination: p. 4-7
• Serial:
  • Highway and Urban Mass Transportation
  • Publisher: Department of Transportation

Subject/Index Terms

• TRT Terms: Attitudes; Behavior; Marketing; Needs assessment; Social values; Transportation; Transportation planning; Urban transportation
• Old TRIS Terms: Community values
• Subject Areas: Economics; Society; Transportation (General);

Filing Info

• Accession Number: 00168033
• Record Type: Publication
• Files: TRIS, USDOT
• Created Date: Mar 29 1981 12:00AM