A BRAND NEW WORLD.

SUBTITLE: MICHAEL BELL AND ANDREW TALLENTS TAKE AN INCISIVE LOOK AT THE CRITICAL ISSUE OF AIRLINE BRANDING.

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Supplemental Notes:
  • AIRLINES INTERNATIONAL, V. 9, NO. 3 (JUNE/JULY 2003), P. 36-38: ILL.
• Authors:
  • BELL, MICHAEL J
  • TALLENTS, ANDREW
• Publication Date: 2003-6

Language

• English

Media Info

• Serial:
  • Airlines International
  • Publisher: Insight Media, Limited
  • ISSN: 1360-6387
  • Serial URL: http://www.airlines-international.com

Subject/Index Terms

• TRT Terms: Air transportation; Air travel; Marketing; Passenger service
• Subject Areas: Aviation; Passenger Transportation;

Filing Info

• Accession Number: 00951414
• Record Type: Publication
• Source Agency: Northwestern University, Evanston
• Files: TLIB
• Created Date: Oct 28 2003 12:00AM