MULTICHANNEL LOGISTICS: FIGURING OUT HOW TO PUT ALL THE PIECES TOGETHER

SUBTITLE: THE RISE OF THE INTERNET HAS CREATED A POWERFUL NEW SALES CHANNEL. BUT COMPANIES ARE STRUGGLING TO COMBINE FULFILLMENT OF CONSUMER-DIRECT SALES WITH THAT OF TRADITIONAL RETAILING.

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00951284
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Oct 28 2003 12:00AM