MANAGING RELATIONSHIPS

SUBTITLE: IN THE PAST FEW YEARS, MANY AIRLINES HAVE INVESTED HEAVILY IN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AND ITS ASSOCIATED TECHNOLOGY, BELIEVING IT WOULD HELP THEM BE MORE COMPETITIVE. GEOFF HEARN INVESTIGATES WHETHER THERE HAVE BEEN REAL ADVANTAGES TO THE AIRLINES OR JUST AN INCREASE IN IT BUDGETS AND SEVERAL ADDITIONS TO THE BURGEONING DICTIOANARY OF MARKETING JARGON.

Language

  • English

Media Info

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Filing Info

  • Accession Number: 00949552
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Jul 7 2003 12:00AM