SURFING FOR VALUE.

SUBTITLE: MANY AIRLINES HAVE BEGUN USING THE INTERNET TO MARKET AND DISTRIBUTE THEIR PRODUCTS, BUT FEW HAVE YET MADE A SUCCESS OF THE MEDIUM : INTERNET-RELATED MARKET VALUE HAS EXPLODED OVER THE PAST FEW YEARS, ESPECIALLY IN THE USA, SO IS THE AIRLINE INDUSTRY READY FOR IT AND HOW CAN IT GET AHEAD OF THE GAME?

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00895836
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Oct 21 1999 12:00AM