ROLE FOR MARKETING IN PUBLIC TRANSPORT

Firstly, marketing is defined and a rationale for its incorporation into the operation of public transport is presented. Next, some marketing techniques are discussed and finally, two case studies are presented and an illustration of application in Australia. /TRRL/

  • Supplemental Notes:
    • Proceeding of the Institution of Engineers, Australia Engineering Conference 1977, Cooma, Australia, March 14-18, 1977.
  • Corporate Authors:

    Institution of Engineers

    11 National Circuit
    Barton, A.C.T.,   Australia 
  • Authors:
    • Sorraghan, R
    • Stark, S
  • Publication Date: 1977-3

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00165559
  • Record Type: Publication
  • Source Agency: Transport and Road Research Laboratory (TRRL)
  • Report/Paper Numbers: Analytic
  • Files: ITRD, TRIS, ATRI
  • Created Date: Jun 14 1981 12:00AM