Two educational products developed in full or in part by the Department of Transportation were the focus of this study. They were: the K-12 Alcohol Safety Curriculum Materials and a filmstrip, The Decision Is Yours. The objectives of the contract were: (1) to increase the distribution of the materials while studying the effects of alternative printed media promotion techniques; (2) to gather data on the effectiveness of the underlying curriculum development model; and (3) to create guidelines for future curriculum development and materials dissemination projects. The marketing evaluation identified direct mail marketing as a more cost-effective and sales productive technique that magazine advertising; it also identified key buyer groups in the school system for this kind of material. A user survey administered to product users was designed to gather data on curriculum design strength, weakness, and effectiveness, as well as overall customer satisfaction.

  • Corporate Authors:

    ABT Associates, Incorporated

    55 Wheeler Street
    Cambridge, MA  United States  02138

    National Highway Traffic Safety Administration

    Office of Driver and Pedestrian Programs, 1200 New Jersey Avenue, SE
    Washington, DC  United States  20590
  • Authors:
    • Faucette, B E
    • Jacobson, A
  • Publication Date: 1977-8

Media Info

  • Pagination: 121 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00167116
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: DOT-HS-802-524 Final Rpt., AAI-77-42
  • Contract Numbers: DOT-HS-5-01274
  • Files: NTIS, TRIS, USDOT
  • Created Date: Nov 9 1978 12:00AM