YOUTH ALCOHOL EDUCATION MATERIAL DISSEMINATION AND PROMOTION

Two educational products developed in full or in part by the Department of Transportation were the focus of this study. They were: the K-12 Alcohol Safety Curriculum Materials and a filmstrip, The Decision Is Yours. The objectives of the contract were: (1) to increase the distribution of the materials while studying the effects of alternative printed media promotion techniques; (2) to gather data on the effectiveness of the underlying curriculum development model; and (3) to create guidelines for future curriculum development and materials dissemination projects. The marketing evaluation identified direct mail marketing as a more cost-effective and sales productive technique that magazine advertising; it also identified key buyer groups in the school system for this kind of material. A user survey administered to product users was designed to gather data on curriculum design strength, weakness, and effectiveness, as well as overall customer satisfaction.

  • Corporate Authors:

    ABT Associates, Incorporated

    55 Wheeler Street
    Cambridge, MA  USA  02138

    National Highway Traffic Safety Administration

    Office of Driver and Pedestrian Programs, 1200 New Jersey Avenue, SE
    Washington, DC  USA  20590
  • Authors:
    • Faucette, B E
    • Jacobson, A
  • Publication Date: 1977-8

Media Info

  • Pagination: 121 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00167116
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: DOT-HS-802-524 Final Rpt., AAI-77-42
  • Contract Numbers: DOT-HS-5-01274
  • Files: NTIS, TRIS, USDOT
  • Created Date: Nov 9 1978 12:00AM