MARKETING LOGISTICS VALUE: MANAGING THE 5 P'S.

PRODUCT, PRICE, PLACE, PROMOTION AND PEOPLE IN THE MARKETING PROCESS.

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00872731
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Apr 11 1997 12:00AM