NEW COMPUTER OR NEW CAR?

SUBTITLE: AUTOMAKERS HAVE RARELY HAD TO COMPETE FOR THE CONSUMER'S DOLLAR: NOW THEY MUST COMPETE FOR DISCRETIONARY DOLLARS WITH OTHER ALTERNATIVES.

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00872360
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Apr 11 1997 12:00AM