MARYLAND MASS TRANSIT ADMINISTRATION FARE SIMPLIFICATION: EFFECTS ON RIDERSHIP AND REVENUE

In the transit industry there is a general assumption that fare increases produce more revenues but decrease ridership. A recent fare policy change implemented by the Maryland Mass Transit Administration (MTA) challenges this tenet. The focus of this paper is how the MTA, by involving riders and operating staff in identifying strengths and weaknesses of the fare structure, was able to develop a fare system vision that stressed simplification and convenience and to design bold changes to the current fare structure that resulted in increased ridership and revenue.

• Record URL:
  https://doi.org/10.3141/1618-15
• Summary URL:
  http://scholar.google.com/scholar_lookup?title=MARYLAND+MASS+TRANSIT+ADMINISTRATION+FARE+SIMPLIFICATION%3a+EFFECTS+ON+RIDERSHIP+AND+REVENUE&author=S.+Taylor&author=D.+Carter&publication_year=1998
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/0309064643
• Supplemental Notes:
  • This paper appears in Transportation Research Record No. 1618, Transit: Planning, Management, Marketing, New Technology, Capacity, and Quality of Service.
• Corporate Authors:

  Transportation Research Board

  500 Fifth Street, NW
  Washington, DC  United States  20001
• Authors:
  • Taylor, SRH
  • Carter, D W
• Publication Date: 1998

Language

• English

Media Info

• Features: Figures;
• Pagination: p. 125-130
• Serial:
  • Transportation Research Record
  • Issue Number: 1618
  • Publisher: Transportation Research Board
  • ISSN: 0361-1981

Subject/Index Terms

• TRT Terms: Fares; Public transit; Revenues; Ridership
• Geographic Terms: Maryland
• Old TRIS Terms: Changes; Fare policy
• Subject Areas: Finance; Highways; Planning and Forecasting; Public Transportation;

Filing Info

• Accession Number: 00755075
• Record Type: Publication
• ISBN: 0309064643
• Files: TRIS, TRB, ATRI
• Created Date: Oct 15 1998 12:00AM